The CX platform is a technology end-to-end solution for managing and improving customer experience digitally in one place, by collecting information about each customer’s interactions with the company, analyzing it and interpreting outcomes and responses, automating workflows, communicating efficiently and generating insights and reports that enhance decision making and help in taking each customer experience to the highest level with minimal effort and full visibility. It unifies all touchpoint channels to help boost your customer-centricity into one Omnichannel.

The main goal of a traditional ticketing system is to create personalized tickets and assign them to someone else using a complete dashboard to define ticket status and internal communications for requests and issues within the organization in order to follow-up employee’s daily activities. 

The CX case management system focuses on managing customer feedback using an intelligence and AI approach to help organizations respond quickly to customers and assign sub-feedback without administrator intervention. The system works in conjunction with the CX platform to close the loop with customer feedback across all organizational channels.

To maximize the value of your CX system, you can customize your CX platform to support your products, organizational structure, and customers.

CX transformation means transforming an organization’s values, structure, operations, technology, and culture, creating a customer-focused operational environment and high-quality CX for large-scale delivery to mature CX capabilities.